A PESTEL analysis or PESTLE analysis (formerly known as PEST analysis) is a framework or tool used to analyse and monitor the macro-environmental factors that may have a profound impact on an organisation’s performance. This course is useful when starting a new business or entering a foreign market.
By completing this PESTEL short course you will gain a greater understanding of the tool and how to implement it within your business or organisation. Numerous factors determine and affect the environment of an organisation, which should be identified, understood and analysed by the company so it can achieve optimum performance. PESTEL analysis categorises these factors affecting the organisational under four headings.