Financial Promotions in Social Media

£30.00

In today’s digital age, social media plays a significant role in financial promotions. From influencer marketing to financial advertisements, understanding the regulatory framework and best practices is crucial for businesses, influencers, and marketers alike. This course provides an insightful guide into financial promotions on social media and ensures compliance with supervisory authorities, such as the FCA (Financial Conduct Authority).

By the end of this course, learners will be able to:

Define what constitutes a financial promotion under FCA guidelines and explain why it matters in a regulated environment.
Recognise the risks and responsibilities associated with using social media for financial promotions.
Identify the rules and expectations the Financial Conduct Authority (FCA) set for promoting financial products and services on digital platforms.
Apply key compliance principles to evaluate whether a social media post, story, or video could be considered a financial promotion and whether it meets regulatory standards.
Summarise best practices for creating, reviewing and approving financial content for public dissemination on social platforms.
Demonstrate understanding through a final quiz that tests knowledge of definitions, regulations, risks, and compliance procedures related to financial promotions online.